Jessie Ware - Devotion


I'd intended upon reviewing this prior to its Mercury Prize nomination but my inscrutably backdated list of albums prevented me from doing so (hence September reviews of June releases), so now it looks like I've followed a trend when I CANNOT STRESS HOW MUCH THAT WASN'T THE CASE.

26-year old Ware, a London popstar who found her fame thanks to a guest spot on SBTRKT single Nervous back in 2010, has put out an unexpectedly successful debut (#5 in the UK album charts) featuring production from Kid Harpoon (Florence + the Machine's Shake it Out; Never Let Me Go) and the Invisible (Adele's Rolling in the Deep; Kate Nash's Pumpkin Soup), so perhaps some hidden awareness of production credits has put her into the limelight. I shouldn't, of course, detract from her success without analysing the album first.


First impressions that the title track give us are of a slow, intimate nature. Ware's vocals are hushed and somewhere hidden amongst the track's gentle, simmering beats, and for all of its virtues oddly sits as one of the least memorable tracks from the album. Comparatively, the single 'Wildest Moments' leaps straight off the same page of dance-pop ballads as the likes of Emeli Sande's My Kind of Love and boasts a pretty memorable chorus, but personal exposure to the song every 5 minutes on TiVo has slightly numbed its effect on me. For others, however, I'm sure it continues to thrive. The slightest of early house influences surface on 'Running', an almost Moroder instrumental that sees Ware use admittedly basic butterflies-in-your-stomach lyrics, but they're delivered with an honest subtlety that's intriguing. "Will you treat me like I know you should?", Ware yearns on 'Still Love Me', a pretty average mid-tempo piece that serves well as a filler but offers little else.

On many occasions the lyrics sound like wrought soundbites - "who says no to love?" is the refrain on 'No to Love' - but, like this track, are surrounded by fantastic production and given enough weight and patience to embed itself in its listeners' consciousness. There are shades of New Order here and there; really pressure-cooker stuff. "I could be falling to pieces" is one of many trite verbal inclusions on 'Night Light' again superseded by its quiet storm basslines and chords. The synths employed on 'Swan Song' inbetween chorus and verse are gorgeous but sadly just great interludes in a slightly dragging song. Contrarily, 'Sweet Talk' is a fantastic piece of 80s bubblegum-pop nostalgia, with drawn-out summery chords and a fun, bouncy tune.

Although it'd be easy to just settle for chillwave and sensual pop music, Ware is willing to take risks. The opening samples and much faster pace of '110%' really pay off, and inject a new vibrancy into the album, as she vows to "keep the dancefloor warm". She's also able to steal the show with just her voice - the drowning love metaphors of 'Taking in Water' may possibly sound tedious sung by the more throatier of the UK's female popstars (see: Leona Lewis), but Ware is careful not to over-egg it. All she seeks in 'Something Inside' is a "place to hide", something universal in its escapism but, in its breathy repetitions and melancholy, stays moving and engaging.



Most critics have stated that Devotion is an album that wraps itself around your ears and lingers on for much longer than the running time; I can see where they're coming from. Tracks are understated and, at risk of occasional boredom (that some tracks certainly are guilty of at times), hesitant to blast straight into pop music. For now I'm not blown away, but I get the distinct impression that this could be 2012's biggest grower.

Rating: 7.5/10
Highlights: No to Love, 110%, Wildest Moments, Running, Sweet Talk
Avoid: Swan Song

Artwork Watch: Her hair looks like a penis wearing a cockring.
For fans of: HURTS, Clare Maguire, Ms. Dynamite
Up next: The xx 

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